Publicity and Promotion

In October, Subcommittee Chairs should develop a publicity plan with Subcommittee Members that includes the following:

• Create promotional information about the awards being given:
  • Brief description of each award (name, eligibility criteria, application requirements)
  • A direct link to the Awards and Scholarships webpage
  • The deadline to apply (February 28)
• Discuss dates when you will promote and if/when you will push reminder posts or emails.
  • Consider creating a spreadsheet or list of all the places that the awards will be promoted and who will be responsible for sharing. Some ideas include:
    • SAA listservs and component groups
    • Local professional groups and library networks 
    • Social media professional groups like Facebook Archivists groups, BlueSky, and personal pages like LinkedIn
    • Regional organizations - see: Directory of Archival Organizations in the United States & Canada and International Archival Organizations
    • Award-specific outlets, for example SAA Student Chapters or library school student lists for scholarship awards - see Directory of Archival Education and SAA Student Chapters
    • Archives-adjacent organizations - see Allied Professional Organizations
• Create graphics or images that you want to include for your publicity
  • The SAA Logo is available for advertising and publicizing awards - contact SAA Staff for images and branding information
  • Create simple social media graphics, if desired
  • Discuss possible applicants that Subcommittee Members can identify and encourage them to self-nominate
• Discuss a plan if Awards Committee Co-Chairs and SAA staff report low application numbers in February and a strategy for how to increase award nominations.