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In an August 5 letter to Mark Zuckerberg and the Facebook Board of Directors, SAA President Kathleen Roe urges FB to “add functionality that allows a page owner to download the contents of her/her page(s). This would allow archival institutions to accept donations of this material….” Read the entire letter, drafted by SAA’s Web Archiving Roundtable.
| Attachment | Size |
|---|---|
| Letter to Facebook_SAA.pdf | 173.33 KB |
Agencies utilize platforms like Google Analytics and social media insights to gather data on user behavior, traffic sources, and engagement levels credit line ad accounts. These tools provide detailed reports that help agencies track how audiences interact with ads across different platforms. Furthermore, collecting direct feedback from consumers through surveys or polls can yield qualitative insights.