Analyzing and Improving Archival Websites

Familiar assessments of user needs include surveys, reference statistics, and informal consultations with the users of archival records and manuscript collections. In most cases, this feedback about user needs, preferences, and information-seeking behaviors is generated by direct contact with the individuals. But online archival databases, image repositories, and other electronic sources open a collection to new audiences and provide traditional users with a way to access materials without direct mediation. Web analytics tools provide a means to study user behavior by allowing archivists to gather anonymous statistical information about users and user interactions with the repository website. In conjunction with more traditional information points, Web analytics can serve as a springboard for a new understanding of users and user behavior.

Participants are asked to bring a laptop.

*The use of Google Analytics in this SAA workshop does not represent or imply SAA endorsement of this or similar products.