SAA's Committee on Public Awareness (COPA) advises the SAA Council on ways in which to promote the value of archives and archivists to institutions, communities, and society. The Committee works with staff and outside counsel to develop public awareness programs. For more information and perspectives, see the COPA microsite and the ArchivesAWARE! blog.
Several other SAA groups are actively engaged in providing public awareness materials and tips. For example, see the following SAA component group microsites:
The Council of State Archivists has long maintained an online archive of State Archives Month posters.
And the International Council on Archives Section of Professional Associations has published an advocacy brochure that provides advice for both individuals and associations.
A Year of Living Dangerously for Archives: In 2014–2015, SAA President Kathleen Roe issued a challenge to SAA members to spend a year "living dangerously" by taking action—even if you start small—to increase awareness of what you do.
I Found It In The Archives!—a campaign held in conjunction with American Archives Month in October 2012—was a collective effort to reach out to individuals who have found their records, families, heritage, and treasures through our collections. All the tools are there, so try implementing the idea whenever it works best for you!
Public Relations and Marketing for Archives: A How-To-Do-It Manual (2011), edited by Peter Wosh and R. James and co-published by SAA and Neal-Schuman Publishers, Inc., provides a helpful introduction to public relations basics, from writing good press releases to evaluating PR services and working with internal public relations offices. It offers step-by-step guidance for using archival collections as PR tools and for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets.