Analyzing and Improving Archival Websites

Certificate Eligibility: 
N/A
Credits: 
5 ARC, 0.75 CEU
Length: 
1 day
Format: 
In-Person
Max Attendees: 
25
Tier: 
Tools & Services
Description: 

Familiar assessments of user needs include surveys, reference statistics, and informal consultations with the users of archival records and manuscript collections. In most cases, this feedback about user needs, preferences, and information-seeking behaviors is generated by direct contact with the individuals. But online archival databases, image repositories, and other electronic sources open a collection to new audiences and provide traditional users with a way to access materials without direct mediation. Web analytics tools provide a means to study user behavior by allowing archivists to gather anonymous statistical information about users and user interactions with the repository website. In conjunction with more traditional information points, Web analytics can serve as a springboard for a new understanding of users and user behavior.

 

Participants are asked to bring a laptop.

 

*The use of Google Analytics in this SAA workshop does not represent or imply SAA endorsement of this or similar products.

Learning Outcomes: 
Use Web analytics to supplement and extend other methods for studying archives use
Design a Web analytics study that reflects the repository's and website's goals
Implement Web measurement tools such as Google Analytics* software
Interpret analytics reports
Make suitable changes to archival Web resources in response to those reports
Who Should Attend?: 

Archivists with a limited technical background who have an interest in improving their repository's Web presence.

Reviews: 
“Best SAA pre-conference workshop or SAA program because it was all applicable to real situations.”
“Understanding how the analytics work—thought from advanced readings I'd never understand it, but I did!”
“I liked the discussions of existing websites that respond to the issues brought to our attention via the analytics stats.”
“The workshop provided a very good overview of Web analytics and the ways I might use analytics to prioritize our Web resources and plan on a major website redesign.”
Co-Sponsor Provides: 
  • Classroom: 6-foot tables with two chairs each or 8-foot tables with three chairs each
  • A bottle of water or pitcher of water with a glass for the instructor
  • Table, chair, and lectern for instructor
  • Instructor workstation (a PC or laptop that has a USB port, runs standard MS Office software, and has PowerPoint)
  • LCD projector and replacement bulb for the LCD projector
  • Projection screen
  • Internet connection for instructors and for all registrants
  • Coffee/tea/water for morning break
  • Water/assorted soft drinks for afternoon break